OK so maybe I’m picking out Stovel & Mason here amongst a thousand other makes of fashion brands who do the same with shirts but I suppose it doens’t make it OK just because everyone else is bad.
I’ve got no idea why shirts can’t just be on a hanger (preferably made of wood instead of plastic but I think I may be asking too much there!), that way you can actually see the shirt hanging, you can feel the material and get a much better sense of what it’s like, but oh no, for some reason only known to the gods of retail shirts must always be in a little plastic pouch thing, one hundred and two little random bits of plastic card and even metal. I counted 16 different bits of packaging on this shirt, admittedly it’s not the worst I’ve ever seen but still that’s 15 more than needed.
Count’em and weep
Shops accept returns if clothes don’t fit, so isn’t this just a hassle for the retailer and then the manufacturer if a shirt gets returned with all those random bits of plastic? And who is the poor bugger who has to package this shirt up? Probably some kid in a developing country getting paid sod all to clip silly little bits of plastic to the cuffs and collar (OK so I don’t know this but if Stovel & Mason have full details of their supply chain I’d be happy to share them)
I’ve come to expect this from supermarkets, those lovely businesses that took over from local butchers and green grocers by offering cheaper products all in once place, the one catch is those products we subject to the pressures of commercialisation to make the products as cheap as possible, shipped around from 4-5 different countries, with all sorts of additives and substitutes added to make them cheaper, all the while squeezing their suppliers to the limit to give themselves a bigger profit margin… anyway, that’s another rant, perhaps I should make a website about it, or not. Let’s just talk about packaging for now!
Morrisons have done a fine job presenting this box of air with some free little bits of chicken as a little bonus to all that air you just bought. I appreciate meat isn’t easy to package without being wasteful (well you could always just buy it without the packets from your local butcher right?), but is it really necessary to make the plastic bigger to con your customers into thinking there is more chicken there? I know Morrisons love to confuse customers with confusing prices but should they really do it at a cost to the environment? JUST HAVE A SMALLER PACKET! You know, one to match the actual size of the product. It can’t even be good for the product to be rattling around in a larger container anyway.
Oh and the fact the plastic is black doesn’t help with recycling, it makes it hard for optical sorting systems to correctly identify it. I will ask Morrisons though as I’m a fair person 🙂
OK, so you know when you get a shirt, you either see them on hangers, so you can see then properly, feel the material, get an idea of the fit, and even try them on, OR you get those stupid annoying shirts in packets with all those extra random bits of card, plastic and even metal clips to ensure the shirt is folded up to look nice while it’s IN A PACKET. Well you know what, Calvin Klein wanted to take this concept even further as they are a company who likes to be on the edge, always pushing the boundaries of innovation so they thought it would be a great idea to introduce this overpackaged shirt concept to T shirts as well. It’s worked out really well, managing to put the t shirts into a plastic box, with a plastic bag, plastic clips and some cardboard.
Thanks to Candice D’Silva who sent this picture. One small vial of treatment for your eyes, one massive packet for the landfill. You normally get a little plastic bottle in a small box just big enough for it to fit in (which in truth isn’t really essential) but Allergan have gone the whole hog and packaged their eyedrops up a nice big plastic box for it to rattle around in, complete with a foil tear off lid and a nice big bit of plastic for an extra lid. Then of course you need to put this into another box just for the craic.
When I first slid the cardboard sleeve off I thought this must have been some kind of ‘miss-steak’… (sorry, I couldn’t resist the pun), had they forgotten the other two steaks? Two packed neatly onto one half of the box with a strange fake steak shaped empty space on the other side. Upon further investigation it did indeed say it was two steaks on the packet but for some reason Quorn thought it would be better to make packaging literally twice the necessary size.
Space for two more??
The strange thing with this is that I’d reckon a higher percentage of vegans/vegetarian (I don’t think this is actually vegan) would be bothered about wasteful packaging. Eating less meat could potentially reduce emissions, I’m not trying to tell you not to eat meat or anything, just that this is the reason or one of the reasons people choose not to eat meat so maybe, just maybe they care about the environment and don’t want to have twice the amount of plastic packaging needed. Is this just a ploy to make the product look more attractive and bigger??