In the fast moving and exciting world of chewing gum Trident are the new kids on the block.
To make a ‘splash’ they focused on making bigger packaging than Orbit/Wrigley’s first, then better gum second. Today’s demanding consumer won’t put up with his chewing gum sharing a package with other bits of chewing gum, no, each piece should have it’s own packet, you know they must be good if they need their own individual packet!