Category Archives: Supermarkets

The big supermarkets have a habit of wrapping everything up to give the impression they are ‘clean’

Morrisons Chicken

Morrisons Flame-Grilled Chicken Mini Fillets

I’ve come to expect this from supermarkets, those lovely businesses that took over from local butchers and green grocers by offering cheaper products all in once place, the one catch is those products we subject to the pressures of commercialisation to make the products as cheap as possible, shipped around from 4-5 different countries, with all sorts of additives and substitutes added to make them cheaper, all the while squeezing their suppliers to the limit to give themselves a bigger profit margin… anyway, that’s another rant, perhaps I should make a website about it, or not. Let’s just talk about packaging for now!

Morrisons have done a fine job presenting this box of air with some free little bits of chicken as a little bonus to all that air you just bought. I appreciate meat isn’t easy to package without being wasteful (well you could always just buy it without the packets from your local butcher right?), but is it really necessary to make the plastic bigger to con your customers into thinking there is more chicken there? I know Morrisons love to confuse customers with confusing prices but should they really do it at a cost to the environment? JUST HAVE A SMALLER PACKET! You know, one to match the actual size of the product. It can’t even be good for the product to be rattling around in a larger container¬† anyway.

Oh and the fact the plastic is black doesn’t help with recycling, it makes it hard for optical sorting systems to correctly identify it. I will ask Morrisons though as I’m a fair person :-)