Category Archives: Overpackaging examples

Carte Noire packaging

Carte Noire

Carte Noire packaging

We on;y pick the finest plastic roasts

This is a Kraft Coffee Brand – like Kenco and Maxwell House. The outer lid clips over the inner screwcap. It performs no function. It is purely cosmetic. It weighs 15gm – so for every million jars sold, 15 tons of polypropylene are wasted.

How many million jars do they sell per annum?

Flake Easter Egg

Flake Easter Egg

Flake Easter Egg

Cadbury has a rather flaky packaging policy

Easter Eggs have to be one the most overpackaged products you can buy. This egg from Cadbury comes in a huge box, the egg is then suspended in a plastic frame, then of course wrapped again in foil. Nothing wrong with foil to keep it fresh but there is no need for such a huge box and then plastic to hold the egg near the window of the box.

Oh and don’t forget those flakes which are wrapped also come in an entirely pointless extra box.

If you want to see a properly packaged Easter egg have a look at this Burnt Sugar Easter egg.


Cadbury Snaps


I got the power

Cadbury’s snaps are small chocolates shaped a bit like Pringles. When you open up the packet you will be disappointed to find that the Snaps aren’t quite a big as a Pringle like you expected, this is because they needed to make room for all of the packaging of course! Cardboard box, silver wrapper, then a nice big bit of plastic to make sure you don’t get too many of them and leave a nice pile of rubbish behind you.

They do taste nice though.

Marks and Spencer shirt

Marks and Spencer Shirt

Marks and Spencer shirt

12 bits of plastic and just one shirt

One nice Marks & Spencer shirt, complete with 12 items of packaging:

One clear plastic outer wrapper

One card collar supporter

One clear plastic collar supporter

One rectangular card shirt supporter

One rectangular sheet of tissue

One rectangular plastic clip

One clear plastic collar supporter insert

One plastic cuff stud

One clear plastic clip

One card button insert

A length of ribbon with the words “pure cotton” written on it

One plastic carrier bag (not in photo)
Something to carry it all home in.

Of all twelve of these items only four of these are made of degradable materials.
This is not just any overpackaging, This is Marks & Spencer overpackaging.

Submitted by Michael Scott

Trident Splash

Trident Splash

Trident Splash

I wonder how many of these are splashing around in the ocean now?

In the fast moving and exciting world of chewing gum Trident are the new kids on the block.

To make a ‘splash’ they focused on making bigger packaging than Orbit/Wrigley’s first, then better gum second. Today’s demanding consumer won’t put up with his chewing gum sharing a package with other bits of chewing gum, no, each piece should have it’s own packet, you know they must be good if they need their own individual packet!