Category Archives: Overpackaging examples

Colgate Max White

Colgate Max White

Toothpaste, it always comes in a plastic tube right? Well no as it turns out, but more on that later, let’s focus on the bad before the good. Tubes of toothpaste are fairly low cost. so what could justify a higher price point? Perhaps if it was a small independent company producing it without economies of scale? Well you probably guessed this doesn’t apply to Colgate, which is owned by Colgate-Palmolive, their revenue was $15.5 billion in 2018… What about if it contained genuinely expensive ingredients? Well I’m no chemist so I’ve listed them at the bottom, if you spot one please let me know. Perhaps you could charge more if the ethical credentials are there, perhaps if higher working standards are given to the workers, or the company takes extra care to be environmentally responsible? Well that’s another flat no then.

One way Colgate has spotted though is just brilliant, couldn’t be further off trend if they tried. Yep, they chose PACKAGING! And that is OVERpackaging, not environmentally friendly packaging. You see what they have done is to put that plastic tube into a bog box with lots of shiny bits to make it look more ‘premium’ and of course this requires a load of extra plastic. Some toothpaste tubes are available just as a tube, some come in a small cardboard box, but not this one! I spotted it at £6 and thought that is a bit pricey, until I saw the Expert Anti-Stain one for £12, that big price tag seems to be justified by the gold inside of the box.

But you know what, you don’t have to buy this kind of crap, yep I’m calling it crap, I don’t care how good the toothpaste claims to be, the packaging makes the product as a whole, crap. Sorry Colgate, you don’t even get a score out of 10, just a crap.

If you want something better there are companies out there trying to do things in a better way. Have a look at the Georganics range, they make a wonderful selection of plastic free toothpastes. Each formula includes locally sourced, pure, natural and organic ingredients and the packaging they do use is all recyclable, biodegradable or compostable.

Plastic Free and environmentally friendly. You could learn something Colgate.

Colgate ingredients: Sorbitol, Aqua, Hydrated Silica, Sodium Lauryl Sulfate, Aroma, PEG-12, Tetrasodium Pyrophosphate, Cellulose Gum, Cocamidopropyl Betaine, Sodium Saccharin, Sodium Fluoride, Hydroxypropyl Methylcellulose, Limonene, CI 77891, CI 74160.

TP Link

TP-LINK Wireless-N Nano Adapter

So tech stuff is always bad isn’t it? Perhaps techies don’t give a crap about the environment? I don’t know, I don’t think so anyway. So if you like your tech you must get rather annoyed with the excess packaging.

So to those of you who aren’t very techy, this thing that I bought fits in a USB slot (where those memory stick thingys go), it’s really small, and lets your laptop or computer connect to wifi networks (if it can’t already for whatever reason). My reason is Windows 7 seems to be falling apart, it’s ran fine for years and I’ve used Windows 10, I also own Windows 10 which came on my laptop and I hate it. I bought a low spec 2 in 1 laptop tablet, I din’t need to do much on it so thought I could get away with a low spec. Well no, it was fine for a bit until Windows 10 wanted to do updates which essentially crippled the poor little thing and made it unusable, so much so that I’ve had to ditch Windows 10 on it and install Ubuntu. For the non techies this is an alternative open source (and free) operating system, pretty much exclusively used by geeks (not even hipsters have heard of it yet). Before installing this most people would say the laptop is dead, get a new one, well I’d say get a new operating system because it flies along now! There was nothing wrong with the hardware, just the software crippling it and almost pushing me to buying a new one and creating yet more unnecessary waste.

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tic tac terrible plastic packaging

tic tac MEGA BOX with lots of little tiny plastic boxes

Really?? Seriously?? Honestly??

What. The. Fuck.

Have the makers of these been on another planet for the last few years?? Perhaps they have found us a second Earth so we have somewhere to go after we pollute this one to death, in that case then it’s all OK, they have solved the plastic problem…

So what do we have here, a MASSIVE plastic box for tic tacs. Hmmm this could be a good idea, bulk buy your tic tacs in one big box and fill your normal box up when it’s empty, wow I think we could be make in progress here, until you look a little closer and see lots of tiny plastic boxes with about 7 or 8 tic tacs in! What an absolute waste of packaging, I can’t be bothered to count the number of unnecessary plastic boxes in this that will most likely end up floating around in the sea or worse in the stomach of some poor whale or fish.

Surely they have some awareness of the current hatred towards wasteful plastic packaging, I mean perhaps when I first set this site up in 2006 (I think) you might expect them never to really have considered the plastic problem but now everyone knows about the problem it causes. Sadly as consumers it is difficult to buy everything you need or want without a shittonne of plastic because manufacturers are too slow and dimwitted to see the bigger picture they go one putting everything in pointless and unnecessary plastic. Apparently tic tac are made by Ferrero, yeah that one, that smug ambassador who piles his Ferrero Roche in precarious pyramids. Well next time you see him, knock one of those stupid pyramids over, stamp on all the chocolate and shove some of this plastic down his throat and see how smug he looks then!

Oral B toothbrush heads

Oral B toothbrush replacement heads

To follow on from a previous post featuring the Oral B electric toothbrush,It seems that’s not all they want to cover in unnecessary plastic. I bought two replacement heads, at a not so reasonable £9.99, but I suppose someone has to pay for all that plastic. So I get one large bit of card, with plastic covering, which houses the two toothbrush heads, each individually wrapped in plastic! This is totally pointless as they are already sealed in the outer layer of plastic.

If you want to see a better alternative, granted it’s not electric and won’t vibrate your head off like the Oral B will but it is much more environmentally friendly, check out the Environmental Brush.

Oral B electric toothbrush

I bought a shiny new Braun Oral B electric toothbrush however I think I was supposed to also buy a Braun Chainsaw to get through the plastic packaging! I’ve seen more plastic used on items than this before but but it’s still so unnecessary and unnecessarily hard to open. I cut the plastic with some scissors but still struggled to get the thing apart and had a random bit of plastic fly off and hit me in the face, fortunately not quite in the eye. I remember a few years ago I bought a similar toothbrush and it was in a cardboard box with a cardboard insert to keep it in place. There was less of this cardboard and being cardboard it was recyclable and a hell of a lot easier to get into. O and by the way I’m a fit and able bodied 34 year old who goes to the gym regularly, so if I couldn’t get into it I’m not sure how an older person or someone with any physical handicap could stand a chance…


Apple Nano Not so Nano packaging

Perhaps Amazon didn’t anticipate how small the new iPod Nano would be, or perhaps they just wanted to get half of the Amazon rainforest sent with it, who knows.