Welcome to the plastic littered world of overpackaging. Overpackaging is a problem which seems to be on the increase at a time when it really should be on the decrease. The UK produces around 400 million tonnes of waste annually, most of which ends up in landfill sites.
The time has come to put a stop to this completely unnecessary waste of resources. Manufacturers and retailer’s main incentive for over packaging their goods is branding and marketing. Most modern consumers have grown used to this overpackaging and in the case of supermarket fruit and veg actually prefer to buy the more heavily packaged items as they are perceived to be “cleaner” than the unpackaged ones.
This website aims to question the use of excessive packaging firstly by shaming the perpetrators by showing their grossly over-packaged goods and secondly to ask the retailers and manufacturers to explain themselves. Your help is required for this, take a look in your shopping basket and route out the worst offenders, photograph them and send them to us for the world to see.
Once you have sent us your pictures, we will contact the company responsible and ask them to explain their reasons for packaging the items the way they do.
Some examples of overpackaging